2023 marks Wing Tai’s 60th Anniversary. As Wing Tai embarks on its next phase of growth, the Group saw an opportunity to elevate its new tagline “Legacy of Trust, Hallmark of Excellence” as a reflection of the Wing Tai’s brand values.

Idea
Inspired by the infinity symbol, the identity signals the idea of eternity, elegantly crafted to form the numbers ’60’ marking the Wing Tai anniversary. The 5 lines each represent the core values of Wing Tai – Integrity, Teamwork, Leadership, Passion and Continuous Improvement. A dynamic and fluid visual language that speaks of how Wing Tai has evolved and continues to strive for excellence whilst celebrating the love of art.