In the 2021 Lunar New Year, Heineken aim to do impressive BTM campaign, which allows the brand to connect closely with customers and stand out from competitors in the biggest holiday in Vietnam

Challenge
How to make the design have the Tet feeling but still keeping the Heineken personality: Modern, Dynamic and Elegant.

Solution
By seamlessly embedding traditional Vietnamese Tet motifs—blooming flowers representing prosperity, coins symbolizing fortune, and fireworks capturing the festive celebration—into the sharp, geometric silhouettes of Heineken's iconic red star, we created a visual language that feels both culturally resonant and instantly recognizable.