Marine Boy is one of the most popular crispy, sea-creature-shaped snack brands among Vietnamese children. More than just a delicious treat, the brand fosters creativity and learning, encouraging kids to eat, play, and explore with joy.

Challenge
Reimagine Marine Boy's packaging for Tet 2019 by seamlessly blending authentic cultural traditions with the brand's iconic, high-energy persona, making the snack an essential part of every child's holiday experience.

Solution
To bring the festive spirit to life, Marine Boy transformed its packaging into interactive toys. By reimagining iconic Vietnamese Tet mascots: the Unicorn (Lân), Lion (Sư), and Dragon (Rồng) in a playful, modern style, the snack box becomes a wearable hand-puppet. This allows kids to spark their imagination and perform their own joyful Tet stories.